What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you ...

Is your company leveraging design thinking? There are several different approaches to accomplishing a project or delivering a new product. For some organizations, implementing Lean principles and ...

Design thinking… what is that? I have this image of Allen Samuels permanently emblazoned on my brain. This goes back to college. With his usual amazing energy and unrestrained passion, this deeply ...

Design thinking can be a powerful approach that helps organizations break through their limiting assumptions of what is possible. It creates deep empathy and gets us out of the abstract debate over ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

Design thinking has been around for many years, but it seems to me that it’s been poorly misused. Usually employed as a quick PR stunt, companies fail to understand how it can genuinely help create ...

Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not. Ideo as an institution has rarely responded to ...

The value of design thinking has been well documented in the past. This value can range from increased adoption to more revenue. With some minor modifications to already common software development ...

There’s been a lot of hype in recent years about the power of design to solve social problems. Companies like IDEO, frog, and Smart Design—as well as numerous foundations, design schools, and ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...