Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

The customer journey is more than a series of transactions between a customer and a business. It’s the foundation for building lifelong relationships with your customers and is key to a successful and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper personalization. With every interaction today, consumers expect brands to not only ...

The moment a new customer signs the dotted line committing to a business-to-business product or service, their optimism is at an all-time high. After weeks of effort and significant stakeholder ...

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

On Wednesday, March 19th—day three of Enterprise Connect—five executives from leading contact center and customer experience companies and a knowledgeable enterprise customer joined me for a Keynote ...