This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...
After years of being ignored as an effective direct mail format, the postcard finally is center stage. Marketers send postcards touting everything from pizzas to office equipment. It’s also the format ...
If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...
The following is an excerpt from the recent Direct Marketing IQ report, “Design & Formats for Boosting Direct Mail Response.” In the world of direct mail, sometimes it feels as if the postcard format ...
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