Let Compound Creativity Work Its Advertising Magic During the Holidays

If the spot feels comfortingly familiar, it's because it is. "Joy Ride" debuted back in 2023 and quickly found footing as ...
adexchanger

NBCU Wants To Standardize The Pain Of Creative Ad Delivery

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...
adexchanger

Platforms Are Autogenerating Creative – And It’s Going To Be Terrible

The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For ...
MM&M

How Bayer is assessing the credit scores for its creative ads

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...
Forbes

6 Questions For Ariel Abramovici And Bruno Acanfora At GUT Ad Agency

Ariel Abramovici and Bruno Acanfora are executive creative directors of GUT, a global, independent and creative ad agency founded in 2018, by Anselmo Ramos and Gaston Bigio. After opening GUT’s first ...
Business Wire

ResponsiveAds Unveils Fluid Ad Creator with Creative Studio 4, Optimizing Omnichannel Digital Ad Creation and Automation

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...
Forbes

What Makes A Transformative Ad Creative? Understanding The Role Of AI

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Creativity in digital advertising went through a period of ...
Virginia Business

VCU revives Atlanta’s Creative Circus ad school

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...
Pocket Gamer.Biz

BidShake optimises ad creative management

Israeli-headquartered marketing automation SaaS company Bidshake has recently launched a new tool - the Creative Manager, within its user acquisition (UA) platform.This new tool - the first of its ...
Pocket Gamer.Biz

AppLovin reveals AI ad creative tips as its SparkLabs team triples production

With the fast advance of AI tools across all avenues of game development bringing a frequent stream of new features - be they generative art services, live chat translators or even music makers - ...
Wall Street Journal

Apple Apologizes for iPad Ad Depicting Crushed Creative Tools

Apple AAPL-0.16%decrease; red down pointing triangle has apologized for an advertisement that depicts an array of creative tools being crushed and reveals a new iPad in their place, saying it fell ...