For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and PR. As the saying goes, “Proper preparation prevents poor ...