Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Artificial Intelligence (AI) is transforming how businesses understand, engage, and serve their customers. As AI and Generative AI (GenAI) reshape industries, marketing professionals are asking ...

The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer Behavior; Linguistics and Language in Marketing; Word of Mouth; Social Networks; Text Analysis; Social Media; Persuasion; Health Marketing; Pro-Social Marketing. Ann Kronrod is an Associate ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.