Communication is critical in any emergency and is a key element of a crisis management program. Make sure your organization isn't caught without a crisis communications plan. A crisis communications ...

When a crisis arises in an organization, leaders must respond quickly. Without a clear communication strategy, the response can make the situation worse. Successful organizations take a proactive ...

When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Modern crisis communication demands constantly updated, flexible ...