“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going ...

First, I began my one-man Coke ban — not a “boycott,” because I didn’t agitate for others to join me — when Coke in early 2021 joined a number of other companies (several of which I also foreswore) in ...

VIVEK RAMASWAMY: I think Coca-Cola is among those companies that has mastered the art of blowing woke smoke, that is using progressive values to cover up their actual business practices. It's a lot ...