The performance of Call of Duty: Black Ops 7 is starting to come into focus, with sales data suggesting it’s struggling not just against rival shooter Battlefield 6, but also last year’s Black Ops 6.

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The late 2000s were a period where shooters blossomed, largely in part to the ongoing popularity of Halo, newcomers like Gears of War, and the rise of Activision’s cultural juggernaut, Call of Duty.