Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If a CRM system isn’t used, a company still continues to ...
Customer Chemistry: How to Keep the Customers You Want – and Say “Good-Bye” to the Ones You Don’t, by Susan Greco and Mary Naylor (McGraw-Hill, 2002). Customer Relationship Management, by Kristin L.
Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, recently sat down with Lars Hegelson, author of CRM for Dummies and CEO of GreenRope, to find out how he is ...
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