Background Lovers of kitsch will remember ads with Denis Compton featuring the "Brylcreem bounce". Unlike products of a similar 1950s vintage, however, Brylcreem can argue that its time has come again ...

Brylcreem today unveiled Kevin Pietersen as the new face for its range of male grooming products. The England cricket star follows in the footsteps of revered sporting icons Denis Compton, Johnny ...

Keeping quiffs neatly in place since 1928, Brylcreem is an iconic product of men's hair styling. Founded in Birmingham by County Chemicals, it was created as hair cream that was originally only sold ...

After that 'dead skunk' style, you might have thought Kevin Pietersen's chances as a poster boy for haircare products were limited. But the England cricketer has become the new face of Brylcreem. And ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Brylcreem first glistened into the light of day in Birmingham in 1928. Time has been unkind to the content of ...

The batsman will appear in a series of print and online adverts for the famous British brand. He follows in the footsteps of cricketer Denis Compton and footballers Johnny Haynes and Beckham, who was ...

Brylcreem is relaunching with a new logo, a multimillion pound campaign and David Beckham's successor as Brylcreem Boy. The Sara Lee brand claimed the more artistic-looking lion emblem was one of the ...

The consumer goods giant – which also makes Dove soap, PG Tips tea and Wall’s ice-cream – is said to be exploring its options for the business. It bought it as a part of a £1billion purchase of ...