If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

While Microsoft's search engines typically deliver "excellent ROI on PPC," they have suffered from low traffic volumes. So, Melissa Mackey tries to answer whether the "decision engine" can produce ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google and Microsoft Bing agree to reduce pirated content from their search results in ...

Advertisers will need to use call or location extensions to display phone numbers. The post Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy appeared first on Search Engine Land. Please ...

One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it ...

Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine ...