There are a number of channels for generating B2B leads: email marketing, search engine optimization (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, direct advertising and ...

The online B2B landscape is a challenging environment for lead generation. The champs are those who can prove themselves to be the right solution at all the stages when a customer is in the market. Oh ...

How do you impact revenue for your company? If you're a B2B marketer, that's the question you're faced with every single day at work. And if you've answered this question anytime in the past decade, ...

B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. The report ...

Earlier this month, I wrote on four great B2B lead generation tactics. These are some of the main pillars of the Duct Tape Marketing System, and they have worked for countless businesses in the past.

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

LinkedIn is home to more than one billion professionals and businesses. The app’s huge number of active users makes it a perfect place to reach more people. However, LinkedIn recently reduced the ...

What do successful lead generation marketers do that's different from those who are less successful? They measure ROI and use marketing automation software, according to a recent report by the ...