Forbes contributors publish independent expert analyses and insights. I am the President of Diversified, a CFP and author. Loss aversion is a bias to feel the pain of losses more strongly than the ...

Food aversion refers to a strong dislike or avoidance of specific foods that extends beyond typical food preferences. Unlike simple dislikes, food aversion involves intense negative reactions to ...

Propensity to addiction starts with the very first drug use experience, a new study shows. Consuming addictive substances often involves an unpleasant experience, like using a needle, ingesting a ...