Watch experts weigh in on whether AP’s supernova Swatch collab will tarnish or strengthen the hallowed brand.

Now that we’ve seen the mega-hyped watch collaboration, it’s time to argue about which colorway is best.

The singer and Audemars Piguet celebrated the launch of their new $180k collab timepiece, the Royal Oak Perpetual Calendar "John Mayer" Limited Edition, with a party in Bel Air attended by celebrity ...

Let’s set the mood for a second. We’re outside a Swatch store in the suburbs of Paris. A crowd is fighting and jostling ...

The chaotic launch of the “Royal Pop” pocket watch collection shows the fine line between buzz and backlash, says National ...

There is nothing quite like a Swatch tease. In the watch world, it has always been the joker in the school playground who aces their exams. So last weekend, when I saw a screenshot of a newspaper ad, ...

This year is a big one for Audemars Piguet, as it marks the 150th anniversary of the Swiss luxury watchmaker. It may be hard to believe, but for the first 97 of those years, there was no such thing as ...