An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...

Apple received a lot of flak for its first M4 iPad Pro ad. Some creatives didn't like the symbolism of all sorts of products and devices getting crushed to pieces in a massive press. I get it, but I ...

It hasn’t even been released yet, but Apple’s new iPad Pro is probably one of the most divisive devices the company has made in years. On the one hand, it’s an undeniable feat of engineering. Apple ...

Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...

With a new processor and a clever OLED display, the newest flagship iPad promises lots of AI-powered wizardry in the future. By Stan Horaczek Published May 14, 2024 10:00 AM EDT We may earn revenue ...

Apple’s new iPad Pro is one of its first devices to feature the next-generation M5 chip. The biggest gains touted for M5 come with the GPU, which now features Neural Accelerators just like iPhone 17’s ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Apple's newest tablet is ...

The latest iPad Pro with the M4 chip is a triumph of software and hardware, so users may have been champing at the bit to upgrade to the latest iPadOS 18 software when it launched on Monday, Sept. 16.

Apple’s iPad Pro (2024) is a beast, complete with an upgraded display, faster chipset, and thinner design. After living with the device for a while now, one question has stuck with me: Is it finally ...