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Apple, Tim Cook and price hikes

Tom's Hardware on MSN · 17h

Apple CEO Tim Cook warns AI-driven price increases are unavoidable

Apple's Tim Cook says that Apple can no longer 'shield' its customers from increased prices of DRAM and NAND memory.

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· 1d · on MSN

Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says

· 9h · on MSN

Apple raising prices, CEO says

Why Apple’s War Chest Can’t Win the Memory War

Apple AAPL 0.70% can afford the memory chips that it needs.

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Apple to raise prices as AI pushes up chip costs

Apple To Raise Prices Due To Memory Chip Shortage, CEO Cook Tells WSJ

Apple CEO Warns Your Next iPhone Could Be More Expensive

CEO Tim Cook stated that the company can no longer absorb the "unsustainable" increases driven by global demand for AI server memory and storage.

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Apple products are about to get more expensive, Tim Cook says

Apple expanding US supply chain with Intel to offset memory pressure:Wedbush