Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem. If you’re still calling it Apple Search Ads, you’re already ...

Apple will now recommend apps based on your downloads and behavior.