Mattel's American Girl brand, celebrating its 40th anniversary, has unveiled Daisy Davenport as its 2027 Girl of the Year. Daisy, an energetic soccer enthusiast, will experience her first summer away ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...

As American Girl turns 40, we look back on the impact their historical characters left on young people.