Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, ...

A demo of the AWS Agentic Shopping Assistant: an AI-powered style advisor operating on a retailer’s mobile site. (AWS Photo) Amazon’s cloud division announced an AI shopping assistant for retailers, ...

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Counting down to Amazon Prime Day 2026? Preparing your shopping list? Before you do, you need to check out this complete A-Z rundown of deals, so you don't miss anything during this massive 4-day sale ...

Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S. The feature, which Amazon named "Interests," employs ...

Amazon is one of the most convenient online shopping stores since you can quickly grab everything in one place. However, it comes with many invisible traps that are easy to miss when you're in a hurry ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

Amazon Prime Day is a sales event exclusively for Amazon Prime members. An Amazon Prime membership costs $14.99 monthly or $139 annually after a $1.99 one-week trial. Prime members get exclusive ...