The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain ...

The field of online advertising revenue management addresses the challenge of maximising income for digital publishers by optimising the allocation of advertising inventory. This multidisciplinary ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...