Mad Men marathons aside, it's rare that we dream of a career in advertising, but Samsung's latest pair of commercial displays have turned our head. The Korean giant has developed a 21.6-inch, 1:1 ...

Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Which influences customers more -- search ads or display ads?

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to Amazon’s announcement, “With this launch, ...

THE writing’s on the wall – and it’s following you. Two new gesture-sensing innovations designed for large electronic screens in public places herald a future in which everything from street art to ...

For PPC marketers judged on generating a return on advertising spend, it’s tempting to focus on bottom-of-the-funnel tactics to generate last-interaction conversions. However, upper funnel advertising ...

In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a ...

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...