Radio advertising and billboards are two common options used to deliver a company's advertising campaign. In preparing a media strategy, advertisers or agencies often decide to concentrate on one or ...

Radio has long been a favorite advertising medium for small business owners, due in part to its ability to reach a local market and broad demographic relatively cheaply. According to the Arbitron ...

In October, BIA Advisory Services’ initial forecast for 2024 had local advertising revenues hitting $175.6 billion. Then in March, that forecast was tempered by 2% to $172 billion. Now BIA has ...

Local ad revenue in the United States is picking up and radio is participating in the trend, according to new data from BIA Advisory Services. The research company said it has revised its 2021 ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

In October, BIA Advisory Services’ initial forecast for 2024 had local advertising revenues hitting $175.6 billion. In March, that forecast was tempered by 2% to $172 billion. Now BIA has readjusted ...

FIRST ON FOX: When it comes to political advertising in national or statewide campaigns, radio is often the third wheel in comparison to TV and digital. But a new research memo shared first with FOX ...

During the pandemic and ensuing lockdowns, fewer people commuted to work every day, and many local businesses cut their marketing budgets as they fought to stay open. These conditions have strained ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...

InfoCash, the UK’s third largest ATM deployer, has launched a radio advert with marketing agency STW. The STW created advert features the ‘Ker-ching’ sound effect of a ringing till and reminds ...

Choosing the right radio station(s) from the many that are available to you isn’t as difficult as it may seem at first. Radio divides it’s audiences into age ranges (18 – 34, 18 – 49, 25 – 54, 45+ and ...