Nine-year agreement sees Atletico Madrid and the Saudi Arabian airline expand upon their existing sponsorship deal.

Madrid, Spain: Atlético de Madrid and Riyadh Air have reached a nine-year agreement for the naming of the iconic stadium.

Riyadh Air has announced a sponsorship deal to rename Atletico Madrid’s stadium. Saudi Arabia’s new national airline announced that it has signed a nine-year strategic agreement (valid until 2033) with Atlético de Madrid club that entails renaming the stadium of the Spanish club “Riyadh Air Metropolitano”.

Atletico Madrid, the Spanish soccer giants, have announced the major expansion of their partnership with nascent Saudi Arabian flag carrier Riyadh Air, which sees the airline become the new title sponsor of the club’s Metropolitano stadium.

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.

Atletico Madrid have sold the naming rights for the Metropolitano to Saudi Arabian airline Riyadh Air. Riyadh Air have been the shirt sponsor for Atletico for over a year but have now increased their investment with the club’s home ground re-named the Riyadh Air Metropolitano until 2033.

Saudi Arabia has continued its branding push with Atlético Madrid by paying for naming rights to the Spanish club’s stadium for the next nine years.

When Atlético Madrid unveiled their shiny new stadium in Madrid in 2017, it was only natural that the naming rights would go with it. No longer can stadiums be named for sentimental reasons when