Investors are again turning to meme stocks in the hopes of scoring quick gains. The latest beaten down companies to see a share price revival are Krispy Kreme, GoPro and Beyond Meat.

Shares in a donut chain, camera company and meat-substitute maker surged Wednesday in a revival of meme stocks. Krispy Kreme, the North Carolina-based chain with about 350 shops, soared as much as 25% on Wednesday. GoPro, famous for its miniature action cameras, jumped 49% while Beyond Meat rose 11%.

“ [The meme-stock] surge is powered by advances in trading technology, wider use of leverage, and the rapid expansion of the options market. Confidence among retail traders is notably higher, fueled in part by recent gains in crypto markets,” wrote Mark Hackett, chief market strategist at Nationwide.